To celebrate the iconic 151st running of the Kentucky Derby, Lemonade PR led the influencer campaign for Woodford Reserve, spotlighting social media favorite Morgan Riddle. The mission: bring new cultural relevance to an American classic by introducing the brand to a younger, digitally savvy audience while maintaining the sophistication and heritage synonymous with Woodford Reserve.

The Details

Client: Woodford Reserve
Campaign: Influencer Management – 151st Kentucky Derby
Talent: Morgan Riddle

Lemonade PR managed the campaign from start to finish – from contract negotiations and schedule planning to on-the-ground execution in Louisville. Partnering closely with Woodford Reserve and Morgan’s team, we developed a content strategy that struck the perfect balance between brand storytelling and creator authenticity.

Pre-event, we handled every detail: itinerary development, briefing materials and brand alignment. Our goal was seamless collaboration across client, talent, and creative teams, ensuring every moment — from behind-the-scenes prep to Derby Day glamour — was optimized for capture and shareability.

On-site, our team executed in real time, managing logistics, refining content direction, and serving as the bridge between Morgan’s creative vision and Woodford Reserve’s brand identity. From arrival to departure, we delivered hands-on support that kept everything running flawlessly.

The Results

Morgan’s coverage brought fresh energy to the Derby conversation, spotlighting Woodford Reserve as a heritage-rich brand with a modern, approachable edge. Her content was immersive, dynamic, and unmistakably her own — driving engagement and awareness across platforms.

The Impact

By pairing a culturally relevant creator with a timeless brand, Lemonade PR delivered a campaign that connected tradition with modern influence. The result was more than content — it was a moment that celebrated both the legacy of the Kentucky Derby and the evolving world of digital storytelling.

Highlights:

• 307,100 Instagram Reel views
• in-feed posts (2 collaborative with Woodford Reserve)
• 53,477 likes, 156 comments, 1,781 shares, 1,541 saves
• 238,032 Story views and 8 added-value Story frames (estimated 300K additional views)