We take the work seriously, but not ourselves.
We love pop culture, reality TV and a good cocktail as much as we pride ourselves on staying up to date on the latest industry trends and local and national news. We know all of the above are important when it comes to delivering results for our clients.
With over 10 years of public relations and marketing experience, Lynsey is co-founder of Lemonade PR. Holding a degree in Integrated Strategic Communications from the University of Kentucky, Lynsey brings a wide range of client and media relations experience to Lemonade.
Lynsey's experience includes working with teams of all sizes to maximize media placements and strategy to reach client's public relations goals. Whether it is driving traffic to a grand opening, announcing a new product launch or pushing the latest events and news. Her works spans multiple industries including healthcare, college athletics, restaurant, hospitality, small business, and retail. At her previous agency, she served as the head of the media department where she managed media relations and reporting for multiple clients and worked with the account managers to secure earned media in print, digital and television outlets both locally and nationally.
During the Muhammad Ali memorial, Lynsey led media relations with the over 800 credentialed members of the press from all over the world. She has secured media placements for clients in the Chicago Tribune, NBC News, ESPN.com, and the Huffington Post.
As the co-founder of Lemonade PR, Danielle brings more than a decade of public relations agency experience coupled with the same amount of time in the influencer marketing space. Energetic, motivated and always on the hunt for the newest idea or innovation, she also runs the Louisville-centric style blog and instagram Lou What Wear.
A story-teller and writer at heart, Danielle marries her journalism background and blogging experience to work with clients on authentic influencer campaigns, engaging and unique marketing blitzes or a strong social media presence. Her eye for detail has lead to successful content creation partnerships with a variety of brands including Old Forester, Woodford Reserve, Coopers' Craft and Sonoma-Cutrer.
Her career includes success for national brands, like Tiffany & Co. and Moet & Chandon, on a local level and local brands, like 21c Museum Hotel, on a national level. Her experience includes work in real estate, hospitality, healthcare, retail, politics, construction, event management and more. Her influencer marketing experience has provided strong, ROI-driven results for clients across the Brown-Forman portfolio of brands alongside local brands like Kentucky Proud, The Bellwether Hotel, the Belle of Louisville and more.
Most notably, she spent more than 8 years planning the memorial for Muhammad Ali, including drafting the initial plan and overseeing the execution of the plan. Along with her business partner, Lynsey, Danielle managed all national and international media throughout the weeklong celebration of life.
After earning a degree in Strategic Communication from Indiana University in 2021, Layla joined the Lemonade PR team as an intern and after showcasing her talents and abilities quickly was brought on full time as Account Manager. Layla's previous experience includes running operations for local charcuterie company, Board & You, where she did everything from crafting beautiful cheese boards to eye-catching and engaging social media content creation and online community management.
Layla currently manages content creation and planning for Coopers' Craft and runs point on the Belle of Louisville account. She also assists in Influencer Marketing Campaigns for Kentucky Proud, Woodford Reserve and Old Forester accounts.