Influencer Marketing

Whether you're looking to drive traffic to your local business, launching a new product or promoting a signature event - we can help you find the perfect partners to represent your brand. Using your unique goals and budget as the road map, we'll create a plan that creates buzz and awareness as well as eye-catching, original content.

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Case Studies

Churchill Downs

Managed national influencer campaign to build excitement, awareness as well as highlight sponsor integrations - including Woodford Reserve, Old Forester, NBC Sports, Vineyard Vines and Williams--Sonoma - for America’s longest continuously run sports event, the Kentucky Derby.

Over 1.4 Million impressions in 2022.
Over 1.8 Million impressions in 2023.

Woodford Reserve

Managed Kentucky Derby 147 and 148 campaigns for presenting sponsor Woodford Reserve. Managed more than 40 influencers per year across 15 states to create more than 150 pieces of content. Each campaign garnered more than 1.5 million impressions.

Derby 148

34 national influencers
Impressions: 1,015,517
Engagements: 40,441

Derby 147:

39 national influencers
Impressions: 1,868,539
Engagements: 28,099

Old Forester

Managed year-long programming for two regions - East & Central - that involved multiple rounds of content and influencer trips to Louisville, KY. Central Region featured individual hosted trips; East Region featured a group experience in Louisville. Both groups were able to explore the city through the eyes of the Old Forester brand.

Pieces of Content: 400
Impressions: 900,447
Engagements: 38,909

Woodford Reserve Double Oaked

Woodford Reserve Double Oaked chocolate indulgence, baking short-form video program that garnered more than 10 million views and 98,596 engagements by using three talented macro-influencers (500k - 1 million). The campaign has been one of the most successful and effective for the brand.

Pieces of Content: 13 pieces of content (in feed + stories)
Impressions: 1,123,667
Engagements: 208,161

kind words

David O. Greene, G.M. Louisville Marriott Downtown

"Lemonade PR is a valuable partner for both the Louisville Marriott Downtown and PORCH Kitchen and Bar. The secret sauce is that their creativity, attention to detail and far-reaching network are all aligned to target business goals. The team is always available to us and collaborates to ensure clarity of desired outcome. And they have fun doing it!"

- Lauren Jenney
Senior Marketing Director, White Lodging Services

"Lemonade PR has been an integral part of elevating both our hotel and restaurant brands. With their partnership we have received local & national recognition and awards and have seen an increase in revenue that can directly be attributed to their content and creativity. The Lemonade team is a joy to work with and approaches each project with leadership and preparedness."

- Jack Muldoon, Fords Gin (Brown-Forman)

"The Lemonade Team is incredibly fun and easy to work with. They have helped our brands with multiple marketing campaigns that have been huge successes. They are thorough, attentive, and have a great understanding of marketing direction. I couldn't recommend Lemonade enough."

- Olivia Reibel, Brown-Forman

"I've had the opportunity to work with Lemonade PR on a variety of occasions and every occasion is simply put - a delight! The team treats our brands and teams as if we were their own, both from a personal and professional standpoint. They are truly creative, strategic, detailed, organized and passionate partners! I can't recommend working with Lemonade PR enough."

- Morgan Johnson, Woodford Reserve (Brown Forman)

"Danielle and Lynsey are incredible partners and can make any vision come to life—all while staying on time and within budget. We've been lucky enough to partner with the team at Lemonade PR across multiple projects, but have continued to turn to them to execute a nationwide influencer campaign for my brand's biggest moment, The Kentucky Derby. They are able to flawlessly juggle multiple stakeholders and complex timelines to deliver a show stopping campaign that showcases how 40+ influencers celebrate Derby across the country."

- Kendra Pinca, Talent Manager, G&B Digital Management

"I've really enjoyed working with Layla and Lemonade PR over the years. They are always super communicative and make sure everything runs smoothly with our campaigns from start to finish. Their agency is one of my favorites to partner with for both myself and the talent I manage."

- Sean O'Leary, Co-Owner of the Bellwether

"Danielle and Lynsey were great partners leading up to and after the opening of the Bellwether. Their experience and contacts helped immensely with multiple events around the opening, including two open houses targeting our local neighbors. Our brand has also grown through multiple engagements with local media (television and print) in ways we didn’t expect. I would recommend Lemonade for any company looking to build their brand and public relations strategy."

Ryan Ogle, 2024 PGA Championship Director

"Working with Lemonade PR has been truly exceptional. The dedication and enthusiasm Lynsey, Danielle, and their team brought to the 2024 PGA Championship were unmatched. We were looking for a local PR agency that excels in market expertise, community connections, and media support. Lemonade PR not only met but exceeded these expectations with their boundless energy, meticulous attention to detail, and deep passion for the projects.
Their efforts in securing outstanding earned media value were pivotal in helping us achieve record-breaking sales across multiple areas. Their professionalism is top-notch, and they’re also a joy to collaborate with. Their contributions played a significant role in making our championship extremely successful."

Other Ways We Can Help

CRISIS COMMUNICATIONS

We hope you never need to call us in a crisis, but if that day comes, we're here to help. We've worked with notable personalities as well as local and national brands to protect their interest in times of crisis. Available at a moment's notice, we'll answer the call with a thoughtful plan to address your specific needs and manage your company's integrity.

EVENT MANAGEMENT

Planning a grand opening, celebrating an anniversary or occasion or looking to create buzz around your business - we love a great party. Admittedly, large scale events are not our specialty but we know how to create an intimate event (under 100 guests) that authentically connects with your guests, creates buzz and most importantly, is a lot of fun.

MEDIA BUYING

Effective, results driven media planning to reach your customers where you are. We'll look at your budget, goals and core demographics to develop a plan that increases your awareness or pushes a strong call-to-action. We'll look at both traditional options alongside digital and social offerings to make the most of your advertising budget.

get in touch

We're ready to help you take your brand to the next level.
And best of all, we'll be straight up with you. We'll tell you what we can do, and what we can't. No false promises, no BS.

The good part - if we can't help you, we probably know someone that can.